The world of blockchain-based financial software is becoming an increasingly competitive sector. New companies and more established operations alike are vying for attention, seeking to offer enhanced services and increase their user-base, with the obvious benefit of unlocking additional revenue with which to fund further development.
This is where Germany-based decentralized software company CPI Technologies comes in, and an announcement regarding the launch of the project was made in Mainz, Germany this week.
What is CPI Technologies?
CPI Technologies styles itself as a ‘blockchain software development and marketing company’ which offers ‘blockchain ecosystem development for individuals and companies’. According to company publicity material, CPI Technologies develops, deploys and maintains finance and blockchain systems, with a strong focus on creating highly scalable, secure and user-friendly blockchain software.
What Sets CPI Technologies Apart from the Competition?
In sharp contrast to other software development platforms, CPI Technologies has integrated professional marketing expertise directly into the software, allowing for tailor-made solutions and significant scalability according to the size and needs of the client.
CPI Technologies claims its turnkey solution offers clients a holistic, comprehensive package that can bring them significant savings as it does away with the need for a separate marketing company to handle promotion. This is achieved by an innovative workflow set up by collaboration between their IT and marketing teams. The workflow covers the following development stages:
- Planning and Analysis
- Architectural Design
- Software Implementation
- Testing and Integration
- Marketing and Promotion Strategy
- Launching of The Platform
- Measure and Optimize
CPI Blockchain Software
CPI’s flagship product is its Crypto Exchange Platform, which is scheduled for a limited release in May 2019. This has been designed for high-volume, fast transactions for fiat currencies, cryptocurrencies and tokenized assets. In terms of blockchain development, CPI say they can provide solutions ranging from a brand-new cryptocurrency to a complete enterprise-level blockchain. In addition, CPI’s integrated and intuitive POS system allows clients to set up a combined cryptocurrency/fiat payment service for both online and offline requirements.
CPI’s integrated marketing solution offers clients a range of promotional options, such as digital and social media marketing and sale strategies. CPI places a strong focus on boosting both organic and paid traffic.
CPI Founder, Marvin Steinberg
As the founder of CPI Technologies, Marvin Steinberg is described as a ‘staunch marketing guru’ who boasts a wealth of experience and a string of successes to his name. These achievements include the founding in 2015 of a direct marketing company which was later sold to a multi-billion US company, Just Energy Group. In addition, Marvin launched a pioneering blockchain service provider in 2016, which has since helped to secure over $250,000,000 in funding for their clients.
At CPI Technologies, Marvin has always championed growth and development, with his approach validated by major success with the numerous projects CPI has been involved with. Marvin is also active with other projects, such as Steinberg Invest and Steinberg Marketing. Marvin had this to say, regarding the company’s growth;
“Since its inception, CPI Technologies has delivered successful projects, one after another. My team has more than 47 completed projects that have processed more than 32,000 BTC and helped increase sales by 182% through analysis, split-testing and continuous optimization of the customer experience. We know what to do, where and especially how to do.”
A Holistic Future?
CPI Technologies’ holistic approach to blockchain financial solutions is unusual in that it offers integrated marketing expertise and support. Given that marketing can be an expensive business, CPI are hoping this will be a major selling point with clients – and a way to set their wares apart from competing platforms. Time will tell how much this way of doing things appeals to both individual clients and larger operations, but CPI certainly have a chance to transform the market with their product.
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